Brighten Up, Shadow Down

one placement, endless variations for truly customizable luxury results

I want to inspire you to think critically about performing and pricing luxury color services and build your dream business in any zip code!

*in-person education currently on pause as i work on something new!

 

From small-town MN hairdresser to NYC colorist and back again, I've worn many hats in my 18 years behind the chair.

As an independent artist in my hometown, I have created a successful business with a niche clientele and built a reputation as one of the most sought-after colorists in Minnesota. I am a 2x BTC One Shot Hair Awards finalist and have recently been named one of Modern Salon's Top 100 of 2022.

I am passionate about bringing education to areas outside the major city. My mission is to elevate the industry one small town at a time. From color education and thought-provoking business classes to changing your mindset about pricing and money. My goal is to inspire hairdressers to know their worth, stop emotional discounting, and confidently run the business of their dreams, no matter where they live.

BRIGHTEN UP, SHADOW DOWN will inspire you to think critically! Achieve maximum brightness without sacrificing any depth for a customized low-maintenance blonde!

TOPICS COVERED WHILE I DEMO ON LIVE MODEL ( No questions are off-limits, I'm an open book!)

  • Consultation

  • Foil work

  • Placement

  • Technique

  • Rooting

  • Toning

  • Wet balayage

  • Depth

  • Pricing

  • Going gratuity free

  • Taking/Editing photos

  • Marketing to dream clientele

  • Mindset

  • Boundaries and Policies

 

Host a class!

Details coming soon.

 

Shadowing Experiences*

**ALL SHADOW EXPERIENCES ARE TEMPORARILY ON HOLD

A 1:1 customized education experience

Shadowing experiences are for anyone from students to industry veterans. Each experience will be tailored to what you want to learn. Ask me anything, I’m an open book, and with 18 years behind the chair I have a lot to share. From color theory and technique to growing your dream clientele, I want to help you grow.

Spend the day with me from start to finish. Assist or just look and learn, it’s your experience, I’m here to answer your questions every step of the way.

Complete the form below to be considered for shadowing. My goal is to leave you inspired to get behind the chair again, know your worth and grow confidence in your skills. I can’t wait to meet you!

1:1 Shadowing Investment

$450

*Student and multiple day discount available **Lunch Provided

 

Shadowing Experience Application

*CURRENTLY NOT TAKING NEW APPLICANTS